For singer/songwriter James Smith, it all started with singing Elvis tunes at his family’s holiday caravan site. Since then, James’ inspiration of musical greats shines through his soulful, nostalgic sound. His music is disarmingly raw and vulnerable, in contrast to his everyday laid back charm and contagious laugh.

Our SS25 collection brings with it the second installment of ‘Made True’, which celebrates the authentic, unique process of passionate artists. Their stories remind us that none of it matters if we aren’t staying true to ourselves.

MORE EPISODES COMING SOON
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